Our approach is to make your mattress buying experience simple, convenient, and affordable. We've optimized our designs to give you a great night’s sleep. In the process, we've left out all of the unnecessary whatsits, doodads, whatchamacallits, and thingamajigs that do nothing but increase prices. In addition, we ship directly from the factory to your doorstep, cutting out the middlemen and the inefficiency. We’re passing those savings along to you.